Set in one of London’s most exciting and transformative regeneration zones which has seen over £4bn committed to date, The Elephant is a city hub that offers over 50 new retail, F&B, and leisure spaces perfectly placed to attract and capture the energy of a diverse, high-footfall audience.
With a major university campus, 500 new homes, a revitalised transport hub and a thriving local community all on the doorstep, this is a rare chance to position your brand at the heart of a bold, connected, and fast-growing neighbourhood.
Over 16 million expected annual footfall, with tube passengers entering via a new 100,000 sq ft TfL ticketing hall opening directly into The Elephant.
Tap into a 1.3 million catchment population, expected to grow over 15% by 2034.
135,000 sq ft of space including flagship stores, boutique retail, and a 17,800 sq ft cinema.
Unlock a high spending audience with 48% earning >£70K. Retail spend projected to grow 17.5% by 2029.
A cultural melting pot of food, music and creativity and a stone’s throw from major landmarks including London’s Southbank.
Up to 5,500 students at the new LCC campus.
A bold, connected destination alive with culture, creativity, and energy.
Get ready to explore.
A vibrant mix of flavours and experiences, bringing people together in the heart of London.
In a market where brands compete on experience, The Elephant offers a canvas for experiential retail, with flexibility, activation space, and cultural partnerships baked in.
Elephant & Castle is now one of the youngest, most affluent, and fast-evolving neighbourhoods in the city.
The Elephant isn’t just another mixed-use scheme. It’s retail rewired, and an open goal for retail and leisure brands, a massively underserved audience, a lack of competition, and pent-up demand for great experiences. A £209M blind spot in London’s retail map.
Positioned in the heart of London, The Elephant is more than a location, it’s a convergence point for culture, commerce, and community. More connected than Brixton and Camden, outpacing both on retail potential. It’s why big brands are betting on The Elephant.
