London’s next dynamic retail, F&B, and office hotspot is already in motion.
Find out who’s joining us and why brands will thrive.
Set in one of central London’s most exciting and transformative regeneration zones with over £4bn committed to date, The Elephant is a city hub that offers 135K sq ft of new retail, F&B, and leisure spaces perfectly placed to attract and capture the energy of a diverse, high-footfall audience.
With a major university campus, 485 new rental homes, a revitalised transport hub and a thriving local community all on the doorstep, this is a rare chance to position your brand at the heart of a bold, connected, and fast-growing neighbourhood.
Over 16 million expected annual footfall, with tube passengers entering directly into The Elephant via a new 97,000 sq ft TfL ticketing hall.
Tap into a 1.3 million catchment population, expected to grow over 15% by 2034.
135,000 sq ft of space including flagship stores, independent local traders, and a 17,800 sq ft cinema.
Unlock a high spending audience with 48% earning >£70,000 pa. Retail spend projected to grow 17.5% by 2029.
A melting pot of food, music and creative energy, a stone’s throw from Southwark Playhouse, Ministry of Sound, and Southbank.
Up to 5,500 students and staff at the new LCC campus driving frequent local spend.
A bold, connected destination alive with culture, creativity, and energy.
Get ready to explore.
A vibrant mix of flavours and experiences, bringing people together in the heart of London.
In a market where brands compete on experience, The Elephant offers a canvas for experiential retail, with flexibility, activation space, and cultural partnerships baked in.
Elephant & Castle is now one of fastest evolving neighbourhoods in the city, with spend and population growth driven by young affluent Londoners.
The Elephant isn’t just another mixed-use scheme. It’s retail rewired, and an open goal for retail and leisure brands, a massively underserved audience, a lack of competition, and pent-up demand for great experiences. A £209M blind spot in London’s retail map.
Positioned in the heart of London, The Elephant is more than a location, it’s a convergence point for culture, commerce, and community. More connected than Brixton and Camden, outpacing both on retail potential. It’s why big brands are betting on The Elephant.
